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Categories - Shopping - Free Online Business Help - Telecommunications
Services
Articles: Online Business - The
Importance of Ad Copy
By Randy
G. Hutchings
The first meeting is the most important
meeting you can have with someone. That meeting will earn you the
right to move forward or the need to move on. That why in online
marketing it is so important to have a good Ad copy because that's
what your potential customer will see first. Here are my 10 Ten Copy
Tips.
1. You could add some sub-headlines in your ad copy.
Sub-headlines act just like headlines; they grab the reader' s
attention. They'll keep the readers interested as they continue to
read your ad. They are almost like transitions or copy connectors;
the sub-headlines will interest and carry the reader to the next
part.
2. You could ask your readers questions throughout the
ad copy. They will answer the questions in their own heads as they
read your ad copy. The questions you ask should persuade the readers
into buying. People have been taught to automatically answer
questions in school, from their parents, from friends and from
authoritative figures.
3. You could highlight keywords
throughout your ad copy. The keywords should be attractive to your
target audience. You could highlight them with color, underlines,
italics, etc. You could also repeat key- words one after another.
For example you could say,
"This is a soft, soft, soft rug."
4. You could bullet or indent your benefits in your ad copy.
Most people won't read the whole ad copy, so make your product’s
benefits stand out and you won't lose the sales from all the
skimmers. You can also indent other things like your guarantee,
postscripts, testimonials, closing, etc.
5. You could
change the size of your text in your ad copy. You want to make your
text large enough so it's not hard to read. You also want your
headline and major points to be larger so they will stand out. You
could also use more space in between important
parts of your ad
copy to make them stand out.
6. You could raise or lower the
price in your ad copy. A higher price could increase the perceived
value of your product and a lower price could lessen your product's
value. Either way, you need to test which price will pull the most
orders. Another idea would be to use an odd number like $19.46
instead of $19.99, $19.95 or $19.97. It makes it look like there is
a specific reason you priced it like that.
7. You could add
proof of results in your ad copy. You should include testimonials,
endorsements and factual statistics to prove your product's claims.
You should only publish statements that are believable and have
specific results. For example, here is a
good line from a
testimonial, “I increased my sales by 678%!"
8. You could
add special offers in your ad copy. It's usually easier to sell the
offer than the product. You could use discounts, free bonuses,
volume sales, etc. For example, you could say, "You'll get 5 bonuses
when you order by Aug 24, 2002!" Another example, "Buy one, get the
second one half price off.”
9. You should eliminate the
hard-to-understand jargon on your ad copy. Unless your product calls
for technical words, you want your ad to be read without people
pulling out a dictionary. If you need to use a word your target
audience might not under- stand, define it or use an example to help
them understand it.
10. When you ask someone to sign up to
receive a freebie, don't ask for really personal information. This
is a fast way to lose a potential prospect. For example, if you ask
them for information they want to keep personal, they might not want
sign up. Another example, if you ask for too much inform- ation,
they may not have the time or patience to fill it all out.
With these 10 Tips your AD Copy NOW has the equipment to
conquer the little challenges that you will encounter and that most
marketers with stumble over. Start implementing these tip to work
for you so that your Online AD Copy will make the sell for
you....
Know the Truth about Online Marketing NOT the
HYPE! Finally the Truth is Told at the eMarketing TIPs 4 You Blog!
No More HYPE (c) Randy G. Hutchings - All Rights reserved
http://emarketingtips4u.blogspot.com/
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