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Categories - Shopping - Free Online Business Help - Telecommunications
Services
Articles: Online
Business - Article SEO
By Cindy J.
Warner
Who doesn't want to get
high rankings in the search engines their website. I've read
everywhere and have been sold a bill of goods that writing and
publishing your own articles get you to the top of the search
engines. Think this through with me. You will see for yourself it's
not altogether true.
Let me paint a picture for you. . . You
pick a keyword or keyphrase and write an article using your keyword
or keyphrase that you think will rank well. Next you submit your
article to all the places you can submit articles to, ezines,
directories and article submission sites. (I know what I'm talking
about, because I did this very thing). Wow! Your article gets
published in many places, maybe hundreds.
Now you have
hundreds of links pointing back to your main site…But what I found
to be true was my own site never shows up in the top ten results for
that specific keyword or keyphrase.
Rather, you discover
that there are lots of other sites carrying your article that out
rank yours. You've lost a great opportunity to reach high rankings
for your keyword or keyphrase. What have I done wrong, you ask
yourself. Why you just gave your keyword filled article to possible
people who compete with you because they can publish your article on
their website. They get the high ranking and your ranking stays the
same.
So, how did this happen? Right from the start, your
article was used for the wrong purpose. (This was a hard lesson for
me to discover). The right way to use articles to hike up your
search engine rankings.
· Putting one of a kind articles on your
website Articles made available for reprint by you, now have the
possibility of being published on hundreds of other sites, which
means, they no longer meet the requirements as one of a kind or
unique content.
· Feed the Spider Look at this way. Your
articles are like crumbs dropped along a path. When you publish your
articles all over the web it's like leaving a trail of food for
someone to follow (the search engines in this case). But where do
you want the search engines to go as they follow the trail (food for
the Spider)? BACK TO YOUR WEBSITE! Back to your one of a kind
content (such as a report, article you wrote just for your website.)
· Keywords - Place keywords in your Resource Box As Anchor
Text. This is the important point. Place your keyword or keyphrase
in the anchor text of the article resource box that has a link
pointing back to your unique content.
What happens is you
make hundreds of keyword links pointing back to the your well
optimized report on your website, and give your pages a gigantic
advantage over other websites. Many times this alone is enough to
take your Website to the top of the search results, particularly
with Google and MSN.
These tips are a few steps you need to
get a high ranking for the keywords that you have
chosen.
Cindy Warner owner of Christian
Book Outlet, writes about Internet marketing and learning how to get
Free traffic to your site. Visit her at http://www.christianbookoutlet.spreadtheword.com for more tips like this
one.
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