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Categories Services |
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Categories - Shopping - Free Online Business Help - Telecommunications Services Articles: Online Business - Core Skills You Must Have By Stuart
Tan My business partner was so excited after a
conference, he started up a mini-site that was selling a set of
products we already had in existence. It was a great plan, except
that for the kind of product we put up, he sold the package at a
drop dead price of $97. Now, I operate from Singapore, and we know
that most of the people who would buy this product would come from
the other side of the world. Without verifying the shipping charges,
he happily took orders from the internet. The first one had him
jumping up and down… only to realize that the cost of shipping took
about 90% of that $97. We couldn’t cover the production costs.
Straight away, it was a loss. #3 – Drive traffic - I’ve included a list for those of you newbies out there, the multiple ways to drive traffic over the internet. There are over 100 ways you can use to drive traffic and I would highly recommend you hop over to learn about these. I directly credit people like John Reese, Jeff Johnson and Yanik Silver for their invaluable knowledge that I have gotten from them. If you don’t know about them, please begin today! They are great people and I highly recommend that you visit them at www.trafficsecrets.com, www.searchenginevoodoo.com and www.surefiremarketing.com respectively. Download my traffic generation chart on www.stuarttan.com/affiliate/Traffic Boosters.pdf #4 – Learn New Internet Technology Fast - You need to be learning really fast. I’ve discovered that there are a large number of new internet technologies that keep coming up and they can be very powerful, provided you know how to use them. If you don’t know how to use them, it will most definitely be to your disadvantage. For instance, most people still don’t know how to use RSS and Blogs. In addition, some people are clueless about XML feeds and how that helps to create massive content sites and increase search engine rankings. You need to learn fast. The only way for you to master your learning is to read about them. I highly recommend that you visit www.stuarttan.com/learning/ for more information that I can’t deal with here. I am going to give you something good, though. If the entire internet marketing world is doing it, DON’T. If you just follow, you will not be at the breakthrough point of technology usage. Start innovating and think creatively to solve a problem. Sometimes, even the simplest things can bring about massive profits online! #5 – Keep Relationships Going - Keeping relationships going on the internet is a difficult thing. But it is essential. You need to be able to do autoresponse messages, personalized. However, most people miss the point. Automatic isn’t going to build relationships. You need to keep them warm. Call them. Give them ideas. Give them free stuff (learnt this from Yanik). More importantly, ask Jeff Johnson’s single most asked question – ‘Can I help you?’. I’m all for making money – but if it is at the expense of friendships and relationships, I think it is going to be really stupid to continue making money. Give yourself a chance to put back, in your heart, what many poor, scammy internet marketers have taken away – quality and the desire to help people. Stuart Tan is a motivational and transformational speaker who has focused primarily on the development of personal excellence. As a Licensed NLP Trainer, he was certified by Dr. Richard Bandler in 1997. Stuart also was trained by Robert Dilts and is a Certified NLP Training Consultant. He now runs leading seminars in Malaysia and Singapore. He can be found at www.stuarttan.com
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