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Articles: Online Business -
Reality Check
By Joe
Borowy
So you want to
learn the internet business marketing secrets to make money by
starting an internet business? Do you feel like an internet business
entrepreneur that is just waiting for the best opportunity to strike
it rich with? You know that the internet is a hot money market and
you want to get your share! If there’s money to be made, you’ll find
a way to make it! The only things you need are an income source, and
the resources to market it. Once you have them, it’s all downhill
from there!! …Right?
Well, let’s take a brutally honest
approach to analyzing your hopes of being an internet business
entrepreneur. There are thousands of other entrepreneurs out there
just like you who are just waiting for the chance to start their own
internet business and make an insane income from the internet.
That’s alright though, because any good internet business
entrepreneur knows that there is always a way to make money out
there.
The beginnings of any entrepreneur’s business are what
ultimately what define their long term success. This not only
applies to any successful internet business entrepreneur, but to any
entrepreneur in history. That’s right! I’m not even speaking
specifically about our modern culture! Throughout human history,
entrepreneurship has been always centered on one basic, broad
concept. We hear all too often today, but rarely give it a second
thought. Here is the golden rule for any entrepreneur, whether an
internet business entrepreneur, a small business owner, or perhaps
even an entrepreneur who is looking for the chance to start a
business. Entrepreneurship comes down to the ability of finding a
need of the people and filling it.
We
all know this is common knowledge. However, what happens all too
often with internet business entrepreneurs is that they get caught
up in the hype of a last chance offer or internet business
opportunity, and forget to question if it fits the definition of
entrepreneurship. Now, I’m not saying you can’t be successful with
these things. The problem is that entrepreneurs get hyped up in
thinking they’re all set for wealth because they have the best
internet business program out there. They know that all they need to
do is execute the pre-written plan they were given to achieve
success. They may very well make money with any given internet
business opportunity. Then, after a little success, they tend to
convince themselves that they have become a true internet business
entrepreneur and have accomplished exactly what they set out to do
originally. Well, if they were successful, what’s wrong with
thinking that?
The problem is that they have diluted
the idea of being an internet business entrepreneur so far that it
would be unfair to even consider them an entrepreneur. They may have
had some success, but were they really an entrepreneur? This is
where the men separate from the boys. They are not entrepreneurs
they better fit the definition of an Opportunist.
So what? They were successful right? What’s the difference
anyway? The difference is this: Entrepreneurs find the need and fill
it. Opportunists fill the need, but weren’t the ones to find it.
Now, when someone hears the word “opportunist,” it usually carries a
bad connotation. This is not the case. Opportunists are simply
different than entrepreneurs. No one ever said they were less
successful than entrepreneurs.
If you don’t agree, think about the very famous, successful
man we all know is without a doubt the world’s greatest opportunist.
Who would that be? Here are a few hints. He didn’t find the need,
but he knew two entrepreneurs who found the need. He even worked for
the entrepreneurs who filled one of the biggest needs in history. He
didn’t even invent the product that filled this need, but most
people who use this product don’t know that. Do you know who it is
yet? Here are a couple obvious hints. To this day, his products are
inferior to his competitors’, but he still leads the industry. He
made his wealth through quality marketing, not a quality product. If
you still don’t know, here is the giveaway: He is the richest man in
the world! Bill Gates, of course! Bill Gates is the greatest
opportunist in history. But he still wasn’t an entrepreneur. So
what? He’s the richest man alive!
Yes, he certainly is. But that
doesn’t make him an entrepreneur. Steven Jobs and Steven Wozniak are
the real entrepreneurs of the Computer Industry. They both are
successful, but they were caught off guard by an opportunist with a
vision. They could have very well had a virtual monopoly on
computers to this day, but an opportunist stole it from
them. Alright…Well what’s so good about being an Entrepreneur
then?
Well… Umm… it sounds good to say you’re an entrepreneur? No,
that can’t be it. Uhh… Everyone wants to be an entrepreneur? No,
that’s not it either. The brutally honest truth is that being an
entrepreneur is not all that it’s played up to be. It involves a
high risk of failure, and the bottom line is most people aren’t
going to take that chance. Also, it’s good to remember that there is
absolutely nothing wrong with being an opportunist. Sure, you’ll
have to factor in your own ethics. But, speaking monetarily, there
is nothing wrong with being an opportunist.
With almost every entrepreneur we know of, there are
opportunists that follow. Michael Dell founded Dell Computers on the
idea that people would want computers built to their custom
specifications. He was and still is very successful with this. Soon,
Hewlett Packard, Compaq, Gateway, and many more adopted his
principles into their business models. Many people would label what
you now know as opportunists to be
entrepreneurs.
Many people who declare themselves “internet business
entrepreneurs” are really internet business opportunists. Many
successful network marketers would call themselves entrepreneurs,
but they are really network marketing opportunists. The real
entrepreneur is individual that came up with the idea of network
marketing. He found a need for a business model that would utilize
ambitious individuals who had no product to sell on their own, but
still sought a way to earn an income through marketing a
product.
Entrepreneurship is one of the many subjects of common
knowledge that few people think twice about. There are thousands of
people out there who say want to be entrepreneurs that don’t even
know how to define “entrepreneur!” If that entire group was to
eventually find success in internet business or any business at all,
the chances of the majority of them becoming a true entrepreneur are
very small. I would estimate that about 98% of them, if successful
in the long run, are opportunists and not
entrepreneurs.
Any given successful entrepreneur knows the concept described
in this article all too well. That’s most likely because at some
point, they lost some aspect of business to an opportunist who
picked up on what need they are filling and how they are doing it.
Steven Jobs and Steven Wozniak would be able to describe in detail
the shear frustration of this. So if you really do believe that you
want to be an entrepreneur, think about the golden rule. What is the
need you will fill and how will you fill it? If you can come up with
some answers for those two questions, you very well may be on your
way to success. Don’t forget to get a patent, trademark, and/or
copyright though!
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